Concept and art direction for a direct mail campaign selling swimwear during lockdown and uniting global audiences.

The postcards included a hand-written note from Gymshark, advising consumers to stay home and stay safe.

I also designed and illustrated a set of digital stickers for consumers and influencers to post on their social channels, increasing global reach and engagement for the campaign.

£5 million global sales

+2% AOV

Improved brand perception