Creative Direction for Lounge Underwear’s Breast Cancer Awareness campaign.

Using strategic and community insight, I lead the creative of a full-funnel campaign utilising paid media, OOH and organic social to improve brand awareness and generate charity donations. The campaign earned national press coverage including Hypebae, Because of Marketing and The Independent.

Over £350,000 in charity donations

+18m impressions, +4m reach

40% of October revenue