Creative direction for a PR campaign designed to generate brand awareness for Lounge.

Inspired by the data that only 39% of women feel comfortable enough to climax during sex, we worked with a sex expert to discover that socks during sex help women orgasm. So, we created a limited edition pair of socks, cleverly packaged in a fake condom wrapper, ready to gift to our favourite publications and press contacts.

+4 million impressions

Nationwide coverage